Silk vs Forager Project · Bay Area shelf head-to-head
Silk and Forager Project, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Silk carries more Brand PowerSilk fields the deeper lineupForager Project sits further up the premium end
Silk
Forager Project
67
brand power
62
47
products
43
7
categories
12
8
subcategories
14
18
grocers
18
13.7¢
price per fl oz
38.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Silk▭ Forager Project
Distribution · 30% of score75·75
carried in 18 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Silk
only Forager Project
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Silk · Forager Project
