Simple Mills vs Pepperidge Farm · Bay Area shelf head-to-head
Simple Mills and Pepperidge Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simple Mills carries more Brand PowerSimple Mills is in more Bay Area grocersSimple Mills fields the deeper lineupSimple Mills sits further up the premium end
Simple Mills
Pepperidge Farm
71
brand power
63
75
products
68
13
categories
10
22
grocers
13
$1.36
price per oz
$1.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Simple Mills▭ Pepperidge Farm
Distribution · 30% of score92·54
carried in 22 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Crackers24 vs 6 SKUs
3% of shelf
only Simple Mills
only Pepperidge Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Simple Mills · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Simple Mills · Pepperidge Farm
