Sugar Plum Vegan vs Overjoyed · Bay Area shelf head-to-head
Sugar Plum Vegan and Overjoyed, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Overjoyed carries more Brand PowerOverjoyed fields the deeper lineupSugar Plum Vegan sits further up the premium end
Sugar Plum Vegan
Overjoyed
38
brand power
46
26
products
41
7
categories
13
12
subcategories
21
2
grocers
2
$7.87
price per item
$6.08
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sugar Plum Vegan▭ Overjoyed
Distribution · 30% of score8·8
S
O
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score89·97
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sugar Plum Vegan
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Sugar Plum Vegan · 2
only Overjoyed · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sugar Plum Vegan · Overjoyed
