That's Smart! vs Mccormick · Bay Area shelf head-to-head
That's Smart! and Mccormick, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mccormick carries more Brand PowerMccormick is in more Bay Area grocersMccormick fields the deeper lineup
That's Smart!
Mccormick
0
brand power
66
6
products
209
4
categories
16
5
subcategories
60
2
grocers
13
$6.07
avg price
$6.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ That's Smart!▭ Mccormick
Distribution · 30% of score8·54
T
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only That's Smart!
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only That's Smart! · 0
no exclusive doors — everywhere That's Smart! is, Mccormick is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: That's Smart! · Mccormick