Tsar Nicoulai Caviar vs Annie's · Bay Area shelf head-to-head
Tsar Nicoulai Caviar and Annie's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Annie's carries more Brand PowerAnnie's is in more Bay Area grocersAnnie's fields the deeper lineupTsar Nicoulai Caviar sits further up the premium end
Tsar Nicoulai Caviar
Annie's
40
brand power
73
14
products
130
7
categories
21
6
grocers
21
$29.54
price per oz
76.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tsar Nicoulai Caviar▭ Annie's
Distribution · 30% of score25·88
carried in 6 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tsar Nicoulai Caviar
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tsar Nicoulai Caviar · 0
no exclusive doors — everywhere Tsar Nicoulai Caviar is, Annie's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tsar Nicoulai Caviar · Annie's