Urban Remedy vs Evolution Fresh · Bay Area shelf head-to-head
Urban Remedy and Evolution Fresh, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Urban Remedy carries more Brand PowerEvolution Fresh is in more Bay Area grocersUrban Remedy fields the deeper lineupUrban Remedy sits further up the premium end
Urban Remedy
Evolution Fresh
59
brand power
54
65
products
53
21
categories
4
21
subcategories
13
8
grocers
15
$1.03
price per fl oz
36.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Urban Remedy▭ Evolution Fresh
Distribution · 30% of score33·63
carried in 8 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Urban Remedy
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Urban Remedy · 1
only Evolution Fresh · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Urban Remedy · Evolution Fresh
