Lining them up…
Wild Carrot Herbals and Andalou Naturals, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Wild Carrot Herbals is, Andalou Naturals is too.
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wild Carrot Herbals · Andalou Naturals
29 products in the catalog·52 products in the catalog
spans 7 categories · 12 subcategories·spans 5 categories · 14 subcategories
~7% average share on the shelves it competes on·~5% average share on the shelves it competes on
