Reading the shelf…
Alexandre Family Farm is a family-owned dairy brand based in Crescent City, California, specializing in organic, grass-fed, and A2/A2 dairy products. Founded in 1992, the farm emphasizes sustainable practices and offers a range of dairy items including milk, yogurt, and eggs.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 17 of 24 Bay Area grocers. how many stores stock the brand.
14 products in the catalog. how deep the product line is (saturating).
spans 7 categories · 8 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Alexandre Family Farm (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Alexandre Family Farm · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Alexandre Family Farm in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Alexandre Family Farm product in stock, cheapest first.













Bay Area grocers where neither the digital catalog nor our shelf photos show Alexandre Family Farm· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Alexandre Family Farm A2/A2 Organic 100% Grass-fed Full Fat Yogurt · its most-distributed SKU (13 doors) in Traditional Yogurt, the biggest opening. The closest open door is Falletti Foods · 4 rivals already on that shelf.
~2% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 73% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
39 storefronts across 17 grocers carry it · tap a pin to open the store.
already on that shelf: clover sonoma, straus family creamery, nancy's
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Alexandre Family Farmthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Chocolate Milk, Half & Half, Heavy Whipping Cream · +3 more
open here: Half & Half, Heavy Whipping Cream, Kefir · +3 more
open here: Half & Half, Heavy Whipping Cream, Sour Cream · +2 more
open here: Chocolate Milk, Half & Half, Kefir · +2 more
open here: Half & Half, Heavy Whipping Cream, Sour Cream · +1 more
open here: Half & Half, Heavy Whipping Cream, Kefir · +1 more
open = the store meaningfully carries that category (real depth, not a token SKU) and Alexandre Family Farm sells it elsewhere but has no SKU here.