Applegate at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
Applegate is a U.S.-based brand known for its natural and organic meat products, founded in 1987 and headquartered in New Jersey.
It’s already on the shelf here, with 7 SKUs across 6 categories. The growth is depth and breadth: 4 categories to widen and 5 new doors to enter.
Lead with Hickory Smoked Uncured Sunday Bacon in Sliced Bacon.
Community Market CA stocks sliced bacon thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 6 other Bay Area grocers.
The more differentiated opening is sliced bacon: Community Market CA stocks only 1 there, so Applegate Hickory Smoked Uncured Sunday Bacon stands out rather than blending in.
Community Market CA merchandises 17 of the 25 categories the brand sells.
grass-fed, non-gmo, organic against the store's assortment lean.
brand excitement 60/100.
enters a thin sliced bacon shelf as a point of difference.
The full runway
Every category Applegate plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 13 SKUs. Room to widen the line.
On shelf here, but only 1 of 11 SKUs. Room to widen the line.
What to bring to expand
Applegate’s SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
