Reading the shelf…

Shelf playbook

International Harvest at Sprouts Farmers Market

Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.

International Harvest is a brand specializing in organic dried fruits, nuts, trail mixes, and superfoods.

International Harvest isn’t on Sprouts Farmers Market’s shelf yet. The opening: 11 categories where the shelf is already deep and the brand runs strong elsewhere.

◆ The wedge · where to start

Lead with Organic Sun Dried Shredded Coconut in Coconut Morsels.

Sprouts Farmers Market stocks coconut morsels thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.

Sprouts Farmers Market carries trail mix in real depth, 25 SKUs against a fleet median of 7, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is coconut morsels: Sprouts Farmers Market stocks only 3 there, so International Harvest Organic Sun Dried Shredded Coconut stands out rather than blending in. Lead with the coconut morsels, and position the trail mix as a finishing or gift item.

opportunity / 100

Category fit · 35%86

Sprouts Farmers Market merchandises 12 of the 14 categories the brand sells.

Values match · 25%100

non-gmo, organic, vegan against the store's assortment lean.

Brand pull · 25%55

brand excitement 55/100.

White space · 15%100

enters a thin coconut morsels shelf as a point of difference.

The full runway

Every category International Harvest plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.

AlmondsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 14 SKUs (fleet median 13)International Harvest here 0/2

up against: sprouts 4, almondrx 2, plentiful planet 2, almond brothers 1, lark ellen farm 1

CashewsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

What to bring to land

International Harvest’s SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.

International Harvest Mango Slices, Dried, Go Mango!

$15.19$1.27/ozat 4 grocers

International Harvest Go Chia!

$9.69$0.61/ozat 1 grocer

International Harvest Go Lemon Almonds!

$6.29$1.57/oz

Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →

Sprouts Farmers Market depth 8 SKUs (fleet median 5)

International Harvest here 0/1

Chia SeedsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 8 SKUs (fleet median 3)International Harvest here 0/1

up against: sprouts 3, navitas organics 2, barlean's 1, carrington farms 1, garden of life 1

Coconut MorselsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 3 SKUs (fleet median 3)International Harvest here 0/1

up against: bob's red mill 1, bulk foods 1, sprouts 1

Dried MangoEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 13 SKUs (fleet median 5)International Harvest here 0/1

up against: bulk foods 2, just about foods 2, solely: dried fruit 2, drybox healthy snacks 1, jack & sun 1

Mixed NutsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 4 SKUs (fleet median 4)International Harvest here 0/1

up against: sprouts 3, sunridge farms 1

Other Dried FruitEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 6 SKUs (fleet median 3)International Harvest here 0/1

up against: sprouts 2, blue stripes 1, hello! i'm ugly 1, solely 1

Other SeedsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 4 SKUs (fleet median 2)International Harvest here 0/1

up against: go raw 1, manitoba harvest 1, sprouts 1, zen basil 1

Pumpkin SeedsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 9 SKUs (fleet median 4)International Harvest here 0/1

up against: sprouts 6, go raw 1, living intentions 1, premium orchard 1

Sunflower SeedsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 12 SKUs (fleet median 4)International Harvest here 0/1

up against: sprouts 9, go raw 2, bulk foods 1

Trail MixEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 25 SKUs (fleet median 7)International Harvest here 0/1

up against: sprouts 5, sunridge farms 4, blue stripes 2, bulk foods 2, prana 2

Dried Coconut ChipsThin shelf

The store barely carries this category, so it is a hard sell.

Sprouts Farmers Market depth 2 SKUs (fleet median 1.5)International Harvest here 0/1

up against: bulk foods 1, sprouts 1

Goji BerriesThin shelf

The store barely carries this category, so it is a hard sell.

Sprouts Farmers Market depth 0 SKUs (fleet median 1)International Harvest here 0/1

Snack FoodsThin shelf

The store barely carries this category, so it is a hard sell.

Sprouts Farmers Market depth 0 SKUs (fleet median 193)International Harvest here 0/1