Jfc at Berkeley Bowl
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
It’s already on the shelf here, with 16 SKUs across 8 categories. The growth is depth and breadth: 1 category to widen and 2 new doors to enter, replicated across all 2 stores.
Lead with Sesame Seed, Black, Roasted in Sesame Seeds.
Berkeley Bowl stocks sesame seeds thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Berkeley Bowl carries frozen meals in real depth, 130 SKUs against a fleet median of 26.5, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is sesame seeds: Berkeley Bowl stocks only 12 there, so JFC Sesame Seed, Black, Roasted stands out rather than blending in. Lead with the sesame seeds, and position the frozen meals as a finishing or gift item.
Berkeley Bowl merchandises 10 of the 10 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 30/100.
enters a thin sesame seeds shelf as a point of difference.
The full runway · across 2 stores
Every category Jfc plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 3 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in sesame seeds. Each dot is a product on the shelf, by its cost per oz (hover for which).
What to bring to expand
Jfc’s SKUs Berkeley Bowl doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →
