La Tourangelle at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
La Tourangelle is a French-American family-owned brand specializing in high-quality culinary oils.
It’s already on the shelf here, with 8 SKUs across 6 categories. The growth is depth and breadth: 3 categories to widen and 2 new doors to enter.
Lead with Avocado Oil in Avocado Oil.
Falletti Foods stocks avocado oil thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 4 other Bay Area grocers.
The more differentiated opening is avocado oil: Falletti Foods stocks only 3 there, so La Tourangelle Avocado Oil stands out rather than blending in.
Falletti Foods merchandises 10 of the 11 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 60/100.
enters a thin avocado oil shelf as a point of difference.
The full runway
Every category La Tourangelle plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 5 SKUs. Room to widen the line.
On shelf here, but only 1 of 4 SKUs. Room to widen the line.
What to bring to expand
La Tourangelle’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
