lundberg family farms
Lundberg Family Farms is a family-owned company that specializes in organic rice and rice-based products, founded in 1937 and based in Richvale, California. With a commitment to sustainable farming practices, they offer a variety of organic rice products and snacks while holding the Regenerative Organic Certified® designation.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 19 of 24 Bay Area grocers. how many stores stock the brand.
66 products in the catalog. how deep the product line is (saturating).
spans 7 categories · 13 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Lundberg Family Farms (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Lundberg Family Farms · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Lundberg Family Farms in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Lundberg Family Farms product in stock, cheapest first.
Sold at
Find Lundberg Family Farms online
Where to find Lundberg Family Farms · Bay Area
Opportunities
New doors · no Lundberg Family Farms in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Lundberg Family Farms· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Lundberg Family Farms Organic Brown Rice Cakes, Lightly Salted · its most-distributed SKU (16 doors) in Rice Cakes, the biggest opening. The closest open door is World Market.
