Reading the shelf…
Lundberg Family Farms is a family-owned company that specializes in organic rice and rice-based products, founded in 1937 and based in Richvale, California. With a commitment to sustainable farming practices, they offer a variety of organic rice products and snacks while holding the Regenerative Organic Certified® designation.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 19 of 24 Bay Area grocers. how many stores stock the brand.
66 products in the catalog. how deep the product line is (saturating).
spans 7 categories · 13 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Lundberg Family Farms (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Lundberg Family Farms · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Lundberg Family Farms in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Lundberg Family Farms product in stock, cheapest first.






































Bay Area grocers where neither the digital catalog nor our shelf photos show Lundberg Family Farms· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Lundberg Family Farms Organic Brown Rice Cakes, Lightly Salted · its most-distributed SKU (16 doors) in Rice Cakes, the biggest opening. The closest open door is World Market.
~2% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 42% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
41 storefronts across 19 grocers carry it · tap a pin to open the store.
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Lundberg Family Farmsthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Grain Chips, Other Rice, Quinoa · +1 more
open here: Other Rice, Quinoa, Shelf Stable Prepared Meals
open here: Boxed Grain Meal & Sides, Other Rice, Shelf Stable Prepared Meals
open here: Grain Chips, Quinoa, Shelf Stable Prepared Meals
open here: Boxed Grain Meal & Sides, Other Rice, Shelf Stable Prepared Meals
open here: Boxed Grain Meal & Sides, Quinoa, Shelf Stable Prepared Meals
open = the store meaningfully carries that category (real depth, not a token SKU) and Lundberg Family Farms sells it elsewhere but has no SKU here.