Lundberg Family Farms at Berkeley Bowl
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Lundberg Family Farms is a family-owned company that specializes in organic rice and rice-based products, founded in 1937 and based in Richvale, California.
It’s already on the shelf here, with 30 SKUs across 11 categories. The growth is depth and breadth: 9 categories to widen and 2 new doors to enter, replicated across all 2 stores.
Lead with Organic Wild Rice Cakes in Wild Rice.
Berkeley Bowl stocks wild rice thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 13 other Bay Area grocers.
Berkeley Bowl carries boxed grain meal & sides in real depth, 43 SKUs against a fleet median of 14, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is wild rice: Berkeley Bowl stocks only 4 there, so Lundberg Family Farms Organic Wild Rice Cakes stands out rather than blending in. Lead with the wild rice, and position the boxed grain meal & sides as a finishing or gift item.
Berkeley Bowl merchandises 13 of the 13 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 58/100.
enters a thin wild rice shelf as a point of difference.
The full runway · across 2 stores
Every category Lundberg Family Farms plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 6 of 11 SKUs. Room to widen the line.
On shelf here, but only 5 of 22 SKUs. Room to widen the line.
What to bring to expand
Lundberg Family Farms’ SKUs Berkeley Bowl doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 30
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →
