Mccormick at Berkeley Bowl
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
McCormick is a well-established brand known for its extensive range of spices and seasoning mixes, which have been staples in kitchens since 1889.
It’s already on the shelf here, with 54 SKUs across 29 categories. The growth is depth and breadth: 26 categories to widen and 27 new doors to enter, replicated across all 2 stores.
Berkeley Bowl merchandises 65 of the 70 categories the brand sells.
non-gmo, vegan against the store's assortment lean.
brand excitement 45/100.
the categories it plays in are already deep here.
The full runway · across 2 stores
Every category Mccormick plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 5 of 11 SKUs. Room to widen the line.
On shelf here, but only 4 of 13 SKUs. Room to widen the line.
How it prices
Where it would price in dried mustard seeds. Each dot is a product on the shelf, by its cost per oz (hover for which). Mccormick (orange) sits in line with the shelf.
What to bring to expand
Mccormick’s SKUs Berkeley Bowl doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 54
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →
