Mccormick at World Market
World Market is a conventional independent running 4 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
McCormick is a well-established brand known for its extensive range of spices and seasoning mixes, which have been staples in kitchens since 1889.
Mccormick isn’t on World Market’s shelf yet in any of its 4 stores. The opening: 5 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Crushed Red Pepper in Crushed Red Pepper.
World Market stocks crushed red pepper thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 6 other Bay Area grocers.
The more differentiated opening is crushed red pepper: World Market stocks only 3 there, so McCormick Crushed Red Pepper stands out rather than blending in.
World Market merchandises 20 of the 70 categories the brand sells.
non-gmo, vegan against the store's assortment lean.
brand excitement 45/100.
enters a thin crushed red pepper shelf as a point of difference.
The full runway · across 4 stores
Every category Mccormick plays in across the Bay Area grocers we track, and where it stands at World Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
What to bring to land
Mccormick’s SKUs World Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from World Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. World Market profile →
