Sonoma Gourmet at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Sonoma Gourmet is a food and beverage manufacturing company based in Sonoma, California, specializing in gourmet pasta sauces, olive oils, and salad dressings.
It’s already on the shelf here, with 3 SKUs across 3 categories. The growth is depth and breadth: 2 categories to widen and 10 new doors to enter.
Lead with Sonoma Brinery Pickles, Fresh, Bread & Butter in Pickles.
Falletti Foods stocks pickles thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Falletti Foods merchandises 16 of the 16 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 45/100.
maps onto categories the store already runs.
The full runway
Every category Sonoma Gourmet plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 7 SKUs. Room to widen the line.
How it prices
Where it would price in pickles. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Sonoma Gourmet (orange) sits above the shelf.
What to bring to expand
Sonoma Gourmet’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
