upton's naturals
Upton's Naturals offers a diverse range of plant-based products that utilize unique ingredients like banana blossom and jackfruit, providing versatile alternatives to traditional meat and fish. The brand's offerings include ready-to-eat meals like Ch’eesy Mac and a variety of soups, all crafted without added colors, flavors, or preservatives. Upton's Naturals focuses on delivering whole-food options that cater to vegan and gluten-free diets, using simple, recognizable ingredients.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 9 of 24 Bay Area grocers. how many stores stock the brand.
23 products in the catalog. how deep the product line is (saturating).
spans 8 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Upton's Naturals (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Upton's Naturals · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Upton's Naturals in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Upton's Naturals lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Find Upton's Naturals online
Where to find Upton's Naturals · Bay Area
Opportunities
Grow where it's already stocked
Bay Area stores already carrying Upton's Naturalsthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Boxed Pasta Meals & Sides, Canned Soup, Frozen Vegetarian Burgers · +1 more
