Upton's Naturals vs Hodo · Bay Area shelf head-to-head
Upton's Naturals and Hodo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hodo is in more Bay Area grocersUpton's Naturals fields the deeper lineupHodo sits further up the premium end
Upton's Naturals
Hodo
57
brand power
57
23
products
19
8
categories
6
8
subcategories
7
9
grocers
17
96.0¢
price per oz
$1.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Upton's Naturals▭ Hodo
Distribution · 30% of score38·71
carried in 9 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Fruits & Vegetables1 vs 1 SKUs
3% of shelf
only Upton's Naturals
only Hodo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Upton's Naturals · 1
only Hodo · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Upton's Naturals · Hodo