Applegate vs Oscar Mayer · Bay Area shelf head-to-head
Applegate and Oscar Mayer, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Applegate carries more Brand PowerApplegate is in more Bay Area grocersApplegate fields the deeper lineupApplegate sits further up the premium end
Applegate
Oscar Mayer
72
brand power
44
111
products
48
18
categories
6
21
subcategories
12
20
grocers
8
$1.92
price per item
90.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Applegate▭ Oscar Mayer
Distribution · 30% of score83·33
O
carried in 20 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Oscar Mayer
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Applegate · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Applegate · Oscar Mayer
