Applegate vs Zoe's Meats · Bay Area shelf head-to-head
Applegate and Zoe's Meats, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Applegate carries more Brand PowerApplegate is in more Bay Area grocersApplegate fields the deeper lineupApplegate sits further up the premium end
Applegate
Zoe's Meats
72
brand power
48
111
products
30
18
categories
6
21
subcategories
11
20
grocers
7
$1.35
price per oz
$1.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Applegate▭ Zoe's Meats
Distribution · 30% of score83·29
carried in 20 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Deli Meats27 vs 15 SKUs
6% of shelf
only Applegate
only Zoe's Meats
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Applegate · Zoe's Meats
