Barilla vs Jovial · Bay Area shelf head-to-head
Barilla and Jovial, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jovial carries more Brand PowerJovial is in more Bay Area grocersBarilla fields the deeper lineupJovial sits further up the premium end
Barilla
Jovial
55
brand power
63
51
products
40
4
categories
12
22
subcategories
23
15
grocers
18
27.4¢
price per oz
55.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Barilla▭ Jovial
Distribution · 30% of score63·75
carried in 15 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Barilla
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Barilla · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Barilla · Jovial
