Beckmann's vs Mollie's · Bay Area shelf head-to-head
Beckmann's and Mollie's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Beckmann's is in more Bay Area grocersMollie's fields the deeper lineupMollie's sits further up the premium end
Beckmann's
Mollie's
51
brand power
48
29
products
83
2
categories
27
11
subcategories
41
14
grocers
2
43.4¢
price per oz
$1.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Beckmann's▭ Mollie's
Distribution · 30% of score58·8
M
carried in 14 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score91
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Bread20 vs 12 SKUs
only Beckmann's
no top category Mollie's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Beckmann's · Mollie's
