Betty Crocker vs Bob's Red Mill · Bay Area shelf head-to-head
Betty Crocker and Bob's Red Mill, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bob's Red Mill carries more Brand PowerBob's Red Mill is in more Bay Area grocersBob's Red Mill fields the deeper lineup
Betty Crocker
Bob's Red Mill
66
brand power
81
106
products
210
7
categories
25
10
subcategories
51
12
grocers
22
56.5¢
price per oz
47.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Betty Crocker▭ Bob's Red Mill
Distribution · 30% of score50·92
carried in 12 of 24 Bay Area grocers·carried in 22 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Betty Crocker
only Bob's Red Mill
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Betty Crocker · 0
no exclusive doors — everywhere Betty Crocker is, Bob's Red Mill is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Betty Crocker · Bob's Red Mill
