Beyond Meat vs Field Roast · Bay Area shelf head-to-head
Beyond Meat and Field Roast, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Field Roast carries more Brand PowerField Roast is in more Bay Area grocersField Roast fields the deeper lineupField Roast sits further up the premium end
Beyond Meat
Field Roast
56
brand power
63
22
products
27
7
categories
10
9
subcategories
11
17
grocers
19
74.3¢
price per oz
90.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Beyond Meat▭ Field Roast
Distribution · 30% of score71·79
carried in 17 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Meat Substitutes4 vs 2 SKUs
7% of shelf
only Beyond Meat
only Field Roast
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Beyond Meat · Field Roast
