Bibigo vs Feel Good Foods · Bay Area shelf head-to-head
Bibigo and Feel Good Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bibigo carries more Brand PowerBibigo fields the deeper lineupBibigo sits further up the premium end
Bibigo
Feel Good Foods
56
brand power
51
30
products
19
11
categories
7
14
subcategories
8
12
grocers
12
$3.83
price per oz
$1.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bibigo▭ Feel Good Foods
Distribution · 30% of score50·50
carried in 12 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Appetizers1 vs 1 SKUs
2% of shelf
only Feel Good Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bibigo · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bibigo · Feel Good Foods
