Boar's Head vs Oscar Mayer · Bay Area shelf head-to-head
Boar's Head and Oscar Mayer, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Boar's Head carries more Brand PowerBoar's Head is in more Bay Area grocersBoar's Head fields the deeper lineupBoar's Head sits further up the premium end
Boar's Head
Oscar Mayer
58
brand power
44
173
products
48
20
categories
6
49
subcategories
12
10
grocers
8
$3.75
price per item
90.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Boar's Head▭ Oscar Mayer
Distribution · 30% of score42·33
O
carried in 10 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Boar's Head
only Oscar Mayer
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Boar's Head · 3
only Oscar Mayer · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Boar's Head · Oscar Mayer
