Bob's Red Mill vs Les Moulins Mahjoub · Bay Area shelf head-to-head
Bob's Red Mill and Les Moulins Mahjoub, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bob's Red Mill carries more Brand PowerBob's Red Mill is in more Bay Area grocersBob's Red Mill fields the deeper lineupLes Moulins Mahjoub sits further up the premium end
Bob's Red Mill
Les Moulins Mahjoub
81
brand power
42
210
products
8
25
categories
5
51
subcategories
5
22
grocers
12
47.6¢
price per oz
$1.53
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bob's Red Mill▭ Les Moulins Mahjoub
Distribution · 30% of score92·50
carried in 22 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bob's Red Mill
only Les Moulins Mahjoub
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bob's Red Mill · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bob's Red Mill · Les Moulins Mahjoub
