Burlap & Barrel vs Frontier Co-op · Bay Area shelf head-to-head
Burlap & Barrel and Frontier Co-op, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Frontier Co-op carries more Brand PowerFrontier Co-op is in more Bay Area grocersFrontier Co-op fields the deeper lineup
Burlap & Barrel
Frontier Co-op
39
brand power
60
23
products
72
2
categories
10
15
subcategories
36
4
grocers
12
$22.88
price per oz
$10.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Burlap & Barrel▭ Frontier Co-op
Distribution · 30% of score17·50
carried in 4 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Burlap & Barrel
no top category Frontier Co-op doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Burlap & Barrel · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Burlap & Barrel · Frontier Co-op
