Cadia vs Katz · Bay Area shelf head-to-head
Cadia and Katz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cadia carries more Brand PowerCadia is in more Bay Area grocersCadia fields the deeper lineupKatz sits further up the premium end
Cadia
Katz
57
brand power
50
194
products
24
54
categories
9
10
grocers
8
80.9¢
price per fl oz
$1.08
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cadia▭ Katz
Distribution · 30% of score42·33
carried in 10 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cadia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Katz · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cadia · Katz