Campbell's vs Pacific Foods · Bay Area shelf head-to-head
Campbell's and Pacific Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pacific Foods carries more Brand PowerPacific Foods is in more Bay Area grocersCampbell's fields the deeper lineupPacific Foods sits further up the premium end
Campbell's
Pacific Foods
60
brand power
69
135
products
93
7
categories
12
9
subcategories
18
14
grocers
19
31.0¢
price per oz
36.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Campbell's▭ Pacific Foods
Distribution · 30% of score58·79
carried in 14 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Campbell's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Campbell's · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Campbell's · Pacific Foods
