Cento vs Mezzetta · Bay Area shelf head-to-head
Cento and Mezzetta, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mezzetta carries more Brand PowerMezzetta is in more Bay Area grocersMezzetta fields the deeper lineupCento sits further up the premium end
Cento
Mezzetta
53
brand power
68
50
products
65
13
categories
9
23
subcategories
16
12
grocers
20
64.7¢
price per oz
68.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cento▭ Mezzetta
Distribution · 30% of score50·83
carried in 12 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Canned Vegetables6 vs 5 SKUs
2% of shelf
only Mezzetta
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cento · 0
no exclusive doors — everywhere Cento is, Mezzetta is too.
only Mezzetta · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cento · Mezzetta
