Chosen Foods vs Spectrum · Bay Area shelf head-to-head
Chosen Foods and Spectrum, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spectrum carries more Brand PowerSpectrum fields the deeper lineup
Chosen Foods
Spectrum
55
brand power
61
31
products
38
4
categories
7
11
subcategories
17
19
grocers
19
$1.11
price per fl oz
93.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chosen Foods▭ Spectrum
Distribution · 30% of score79·79
carried in 19 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments10 vs 4 SKUs
only Chosen Foods
only Spectrum
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chosen Foods · Spectrum
