Cucina & Amore vs Pasta Etc. · Bay Area shelf head-to-head
Cucina & Amore and Pasta Etc., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cucina & Amore carries more Brand PowerCucina & Amore is in more Bay Area grocersCucina & Amore fields the deeper lineupPasta Etc. sits further up the premium end
Cucina & Amore
Pasta Etc.
56
brand power
28
42
products
13
16
categories
3
23
subcategories
8
11
grocers
3
48.3¢
price per oz
82.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cucina & Amore▭ Pasta Etc.
Distribution · 30% of score46·13
carried in 11 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cucina & Amore
only Pasta Etc.
no top category Cucina & Amore doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cucina & Amore · Pasta Etc.
