Desert Essence vs Now · Bay Area shelf head-to-head
Desert Essence and Now, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Now fields the deeper lineupNow sits further up the premium end
Desert Essence
Now
50
brand power
50
44
products
75
7
categories
14
15
subcategories
20
4
grocers
4
$1.85
price per fl oz
$2.95
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Desert Essence▭ Now
Distribution · 30% of score17·17
carried in 4 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Skin Care6 vs 17 SKUs
2% of shelf
only Desert Essence
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Desert Essence · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Desert Essence · Now
