Diaspora Co. vs Simply Organic · Bay Area shelf head-to-head
Diaspora Co. and Simply Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simply Organic carries more Brand PowerSimply Organic is in more Bay Area grocersSimply Organic fields the deeper lineupDiaspora Co. sits further up the premium end
Diaspora Co.
Simply Organic
29
brand power
68
12
products
109
4
categories
10
7
subcategories
43
2
grocers
18
$7.28
price per oz
$5.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Diaspora Co.▭ Simply Organic
Distribution · 30% of score8·75
carried in 2 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Spices & Seasonings1 vs 9 SKUs
1% of shelf
only Diaspora Co.
only Simply Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Diaspora Co. · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Diaspora Co. · Simply Organic
