Divina vs Delallo · Bay Area shelf head-to-head
Divina and Delallo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Divina carries more Brand PowerDivina is in more Bay Area grocers
Divina
Delallo
69
brand power
63
77
products
79
14
categories
23
20
subcategories
31
20
grocers
15
$1.04
price per oz
$1.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Divina▭ Delallo
Distribution · 30% of score83·63
carried in 20 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Olives37 vs 15 SKUs
10% of shelf
only Divina
only Delallo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Divina · Delallo
