Divina vs The Epicurean Trader · Bay Area shelf head-to-head
Divina and The Epicurean Trader, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Divina carries more Brand PowerDivina is in more Bay Area grocersDivina fields the deeper lineupThe Epicurean Trader sits further up the premium end
Divina
The Epicurean Trader
69
brand power
39
77
products
20
14
categories
11
20
subcategories
17
20
grocers
1
$1.04
price per oz
$2.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Divina▭ The Epicurean Trader
Distribution · 30% of score83·4
carried in 20 of 24 Bay Area grocers·exclusive to The Epicurean Trader
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Divina
only The Epicurean Trader
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Divina · The Epicurean Trader
