Divine Organics vs Woodstock · Bay Area shelf head-to-head
Divine Organics and Woodstock, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Woodstock carries more Brand PowerWoodstock is in more Bay Area grocersWoodstock fields the deeper lineupDivine Organics sits further up the premium end
Divine Organics
Woodstock
33
brand power
64
23
products
138
11
categories
25
14
subcategories
38
3
grocers
16
$3.78
price per oz
59.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Divine Organics▭ Woodstock
Distribution · 30% of score13·67
carried in 3 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Nuts7 vs 9 SKUs
1% of shelf
only Divine Organics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Divine Organics · 0
no exclusive doors — everywhere Divine Organics is, Woodstock is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Divine Organics · Woodstock
