Dsd Merchandisers vs Bulk Foods · Bay Area shelf head-to-head
Dsd Merchandisers and Bulk Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dsd Merchandisers is in more Bay Area grocersDsd Merchandisers fields the deeper lineup
Dsd Merchandisers
Bulk Foods
49
brand power
48
61
products
44
11
categories
14
27
subcategories
19
4
grocers
2
$10.00
avg price
$9.74
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dsd Merchandisers▭ Bulk Foods
Distribution · 30% of score17·8
carried in 4 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Chocolate Snacks2 vs 4 SKUs
2% of shelf
only Dsd Merchandisers
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Dsd Merchandisers · 4
only Bulk Foods · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dsd Merchandisers · Bulk Foods
