Dsd Merchandisers vs International Harvest · Bay Area shelf head-to-head
Dsd Merchandisers and International Harvest, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
International Harvest is in more Bay Area grocersDsd Merchandisers fields the deeper lineupInternational Harvest sits further up the premium end
Dsd Merchandisers
International Harvest
49
brand power
45
61
products
15
11
categories
7
27
subcategories
13
4
grocers
5
$1.10
price per oz
$1.26
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dsd Merchandisers▭ International Harvest
Distribution · 30% of score17·21
carried in 4 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Seeds3 vs 4 SKUs
2% of shelf
only Dsd Merchandisers
only International Harvest
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dsd Merchandisers · 3
only International Harvest · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dsd Merchandisers · International Harvest
