Earthbound Farm vs Woodstock · Bay Area shelf head-to-head
Earthbound Farm and Woodstock, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Earthbound Farm carries more Brand PowerWoodstock fields the deeper lineup
Earthbound Farm
Woodstock
74
brand power
64
63
products
138
6
categories
25
8
subcategories
38
16
grocers
16
66.7¢
price per oz
59.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Earthbound Farm▭ Woodstock
Distribution · 30% of score67·67
carried in 16 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Vegetables4 vs 7 SKUs
only Earthbound Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Earthbound Farm · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Earthbound Farm · Woodstock
