Essential Everyday vs Let's Do Organic · Bay Area shelf head-to-head
Essential Everyday and Let's Do Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Let's Do Organic is in more Bay Area grocersEssential Everyday fields the deeper lineupLet's Do Organic sits further up the premium end
Essential Everyday
Let's Do Organic
58
brand power
59
214
products
21
44
categories
9
57
subcategories
12
8
grocers
19
38.4¢
price per oz
72.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Essential Everyday▭ Let's Do Organic
Distribution · 30% of score33·79
E
L
carried in 8 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score100·83
only Essential Everyday
only Let's Do Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Essential Everyday · 0
no exclusive doors — everywhere Essential Everyday is, Let's Do Organic is too.
only Let's Do Organic · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Essential Everyday · Let's Do Organic
