Everyone vs Now · Bay Area shelf head-to-head
Everyone and Now, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Everyone carries more Brand PowerEveryone is in more Bay Area grocersNow fields the deeper lineupNow sits further up the premium end
Everyone
Now
64
brand power
50
49
products
75
5
categories
14
9
subcategories
20
6
grocers
4
90.0¢
price per fl oz
$2.95
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Everyone▭ Now
Distribution · 30% of score25·17
carried in 6 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Hair Care4 vs 2 SKUs
only Everyone
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Everyone · Now
