Field Roast vs Beyond Meat · Bay Area shelf head-to-head
Field Roast and Beyond Meat, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Field Roast carries more Brand PowerField Roast is in more Bay Area grocersField Roast fields the deeper lineupField Roast sits further up the premium end
Field Roast
Beyond Meat
63
brand power
56
27
products
22
10
categories
7
11
subcategories
9
19
grocers
17
90.7¢
price per oz
74.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Field Roast▭ Beyond Meat
Distribution · 30% of score79·71
carried in 19 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Meat Substitutes2 vs 4 SKUs
4% of shelf
only Field Roast
only Beyond Meat
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Field Roast · Beyond Meat
