Forager Project vs Kite Hill · Bay Area shelf head-to-head
Forager Project and Kite Hill, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Forager Project carries more Brand PowerForager Project is in more Bay Area grocersForager Project fields the deeper lineupKite Hill sits further up the premium end
Forager Project
Kite Hill
62
brand power
57
43
products
26
12
categories
7
14
subcategories
8
18
grocers
16
58.0¢
price per oz
77.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Forager Project▭ Kite Hill
Distribution · 30% of score75·67
carried in 18 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Yogurt18 vs 14 SKUs
2% of shelf
only Forager Project
only Kite Hill
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Forager Project · Kite Hill
