Graza vs Spectrum · Bay Area shelf head-to-head
Graza and Spectrum, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spectrum is in more Bay Area grocersSpectrum fields the deeper lineup
Graza
Spectrum
57
brand power
61
23
products
38
4
categories
7
6
subcategories
17
18
grocers
19
93.2¢
price per fl oz
93.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Graza▭ Spectrum
Distribution · 30% of score75·79
carried in 18 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments4 vs 4 SKUs
only Spectrum
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Graza · Spectrum
