International Harvest vs Dsd Merchandisers · Bay Area shelf head-to-head
International Harvest and Dsd Merchandisers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
International Harvest is in more Bay Area grocersDsd Merchandisers fields the deeper lineupInternational Harvest sits further up the premium end
International Harvest
Dsd Merchandisers
45
brand power
49
15
products
61
7
categories
11
13
subcategories
27
5
grocers
4
$1.26
price per oz
$1.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ International Harvest▭ Dsd Merchandisers
Distribution · 30% of score21·17
carried in 5 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Seeds4 vs 3 SKUs
2% of shelf
only International Harvest
only Dsd Merchandisers
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only International Harvest · 4
only Dsd Merchandisers · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: International Harvest · Dsd Merchandisers
