Katz vs Cadia · Bay Area shelf head-to-head
Katz and Cadia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cadia carries more Brand PowerCadia is in more Bay Area grocersCadia fields the deeper lineupKatz sits further up the premium end
Katz
Cadia
50
brand power
57
24
products
194
9
categories
54
8
grocers
10
$1.08
price per fl oz
80.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Katz▭ Cadia
Distribution · 30% of score33·42
carried in 8 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Katz · Cadia