Kite Hill vs Forager Project · Bay Area shelf head-to-head
Kite Hill and Forager Project, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Forager Project carries more Brand PowerForager Project is in more Bay Area grocersForager Project fields the deeper lineupKite Hill sits further up the premium end
Kite Hill
Forager Project
57
brand power
62
26
products
43
7
categories
12
8
subcategories
14
16
grocers
18
77.1¢
price per oz
58.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kite Hill▭ Forager Project
Distribution · 30% of score67·75
carried in 16 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Yogurt14 vs 18 SKUs
2% of shelf
only Kite Hill
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kite Hill · Forager Project
